Senior Copywriter & Content Strategist for High-Growth Brands
I design conversion-focused content across iGaming, FinTech, and digital products — from CRM and UX flows to SEO and long-form assets.
I work with online platforms and digital brands to create content that drives action — from signups and deposits to long-term user engagement.
My work spans CRM flows, bonus mechanics, UX copy, and SEO content, with a strong focus on clarity, structure, and performance.
While I’ve worked extensively in iGaming and FinTech, my approach also adapts easily to other digital products where conversion matters.
― SELECTED CLIENTS
― WHAT I DO
A Short Story About Me
I specialise in writing for brands operating in competitive and highly regulated environments. From iGaming platforms to financial services and digital products, I work on content where clarity isn’t optional.
My approach is less about writing in isolation and more about structure — how content fits into a system, supports user decisions, and makes complex things easier to navigate.
10+
6+
Years working across iGaming & FinTech
Happy clients
― about
200+
Pieces of Structured Contents
― EXPERIENCE
A selection of work across CRM, SEO, promotional content, and conversion-focused messaging.
CRM & Retention Content
Designed and structured CRM flows across email, in-app, and push notifications, with a focus on activation, retention, and long-term user engagement.
Worked on multi-step bonus journeys, lifecycle messaging, and campaign logic for digital platforms.
Experience includes CRM and retention flows for SoftSwiss-based platforms and international iGaming brands.
Promotional Content & Bonus T&Cs
Created and adapted high-converting promotional content and structured bonus terms across multiple brands.
Focused on clarity, compliance, and improving how users understand and engage with offers.
Delivered promotional content and structured bonus terms across multiple online casino platforms.
SEO & Long-Form Content
Created SEO-driven articles, landing pages, and guides designed to attract qualified traffic and support conversion.
Structured content around search intent, readability, and business outcomes, with a focus on clarity and performance.
Includes SEO articles, landing pages, and educational long-form content for FinTech and digital B2B platforms.
“Clarity is not a style choice. It’s a business advantage.”
― CASES STUDIES
SoftSwiss Ecosystem (iGaming)
CRM & Retention Content
Designed and structured multi-step CRM flows across email, in-app, and push notifications for online casino platforms within the SoftSwiss ecosystem.
Worked on onboarding sequences, bonus activation journeys, and lifecycle campaigns focused on user retention and engagement.
Loanspark (SEO / Fintech)
Whitepapers, E-guide, Lead Magnet, Scripts
Developed SEO-driven articles and educational content for a B2B fintech audience in the commercial lending space.
Worked on structuring complex commercial lending topics into clear, readable content designed to support lead generation and decision-making.
Ascot (B2B Corporate Consulting)
Website, Blog & SEO Long-Form
Created and adapted website content for a corporate environment, focusing on clarity, positioning, and brand consistency.
Worked on structuring pages to improve readability, user navigation, and overall communication effectiveness.
Content designed to align business messaging with user expectations across digital touchpoints.
Bonus Terms & Conditions
Structured Legal & Promotional Content
Structured and adapted Bonus T&C for online casino platforms, ensuring clarity, consistency, and compliance.
Worked on translating complex promotional mechanics into precise, user-readable formats while maintaining legal accuracy.
Let's Work Together
